Creating an app ecosystem – more app stores on the way, but how?
There was a very interesting read from Tim McElligott over at Billing World about going “one better” than the app store. The article talks about the challenges mobile operators are having as they try and sort out their own app store strategy and implementation, and the players involved in the process. We are definitely seeing a lot of interest in our offering – a full end-to-end platform that addresses this exact issue.
What do you need for the full eco-system? While not an exhaustive list, the following are critical components:
- An easy way for people to create rich apps
- An easy way for those apps to run on as many phones as possible
- An easy way for end users to get those apps on their phones, anywhere in the world
- A way to track the download and installation of those apps in order to monetize them
- A platform approach that can evolve and grow as the mobile market continues to become even more fragmented
- A clear policy on the app approval process
Even if companies are “late to the game,” there is certainly room for more, if at least, the above points are addressed in full.
