Mobile Marketing Magazine – Bringing peer-to-peer to Mobile
From Mobile Marketing Magazine —April 20, 2006— Earlier this year, Canadian company Cascada Mobile launched its TAG referral distribution technology in North America. TAG enables peer-to-peer distribution of mobile content, making it possible for consumers who have downloaded, say, a game to their handset, to refer the game on to one or more of their friends, giving them the option of buying it for themselves. Cascada believes the technology could help broaden the market for mobile games beyond the approximately 5% of mobile users who currently download 80% of the games.
