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FierceMobileContent Presents Cascada Mobile and Konami With Top App Award

LOS ANGELES – September 13, 2006 – CTIA Wireless IT – Konami Digital Entertainment Inc. and Cascada Mobile announced today that the companies have been jointly honored with FierceMobileContent’s Top App Award. Konami’s signature game, Frogger, which includes referral distribution capabilities enabled by Cascada’s TAG™ service, was honored as one of the best wireless applications for 2006. FierceMobileContent is an internationally recognized email newsletter for the wireless industry, providing more than 14,000 executives with a daily briefing on the industry’s top applications, stories and analysis.

“Cascada breathed new life into an arcade classic by leveraging viral marketing,” said Brian Dolan, editor at FierceMobileContent. “Gamers simply select a command from the game's menu, enter in the recipient's information and then send an invitation. In only a few clicks, the recipient can then download the game onto their phone, which automatically receives the appropriate version for their handset model.”

“This ‘social software’ simplifies communication between gamers and in doing so, aides in the discovery process by providing our loyal fans with another simple way to tell their friends about the great mobile titles from Konami. We see viral marketing – like Cascada’s ‘refer a friend’ technology – as an increasingly important component of our mobile game distribution strategy,” said Joe Morris, vice president, Mobile Content at Konami. “Frogger was one of the first mobile games to take advantage of Cascada’s referral distribution technology, and it’s exciting to see that our innovation is paying off with recognition by FierceMobileContent.”

Cascada Mobile’s TAG service works by enabling consumers to easily refer mobile phone applications, such as games, to friends and family. TAG uses advanced business logic to deliver the appropriate application version onto the recipient’s phone in only a few clicks. Using the TAG software development kit (SDK), publishers such as Konami integrate TAG’s referral functionality directly into applications. Once a consumer purchases and downloads a TAG embedded application he can recommend the application to friends, regardless of the recipient’s wireless provider or handset type, by selecting the ‘tell-a-friend’ menu option. The TAG system notifies recommendation recipients and automatically determines the compatible application version and download location for that particular mobile device and operator. TAG uses existing carrier and publisher infrastructure, as well as open standards to ensure the entire referral process, including payment for downloads on accepted referrals, is seamless.

“We are honored to be a charter winner of the FierceMobileContent Top App Awards,” said
Neil Closner, president of Cascada Mobile. “Referral distribution is the next step in the evolution of mobile content, and it’s rewarding to see that FierceMobileContent recognizes this shift and the value that we bring to the mobile market.”

The FierceMobileContent Top App awards represent best practices by established and time-tested players in the wireless content industry that are making inroads in offering mobile content to users around the world. The complete list of winning companies is available in today’s issue of FierceMobileContent and on the FierceMobileContent Web site at http://www.fiercemobilecontent.com.

About FierceMarkets

FierceMarkets is a digital business media company serving vertical markets with email newsletters, web sites, and live events. Based in Washington, DC, FierceMarkets publications reach more than 400,000 executives in over 100 countries every business day. Current publications include:

About Cascada Mobile

Cascada Mobile brings the power of referral marketing to mobile devices by facilitating recommendations of applications, content and branded mobile marketing initiatives across carriers, handsets and geographic borders. Through its patent pending TAG referral distribution system, Cascada enables wireless carriers, mobile content publishers and brand marketers to capitalize on the world's most influential form of advertising – word of mouth promotion. Cascada's TAG technology can dramatically boost awareness, penetration and consumer adoption by enabling the super-distribution of mobile applications, content or marketing campaigns. TAG leverages existing technology infrastructure, and is fast and easy to implement.

About Konami Digital Entertainment

Konami Corporation is a leading developer, publisher and manufacturer of electronic entertainment properties, specializing in the home video game market. Konami Corporation’s action and adventure titles include the popular franchises Metal Gear Solid, Silent Hill and Castlevania, among other top sellers. The latest information about Konami can be found on the Web at www.konami.com. Konami Corporation is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment, Inc. in the US and Konami of Europe in Frankfurt, Germany. Konami Corporation, the parent company of Konami Digital Entertainment, Inc. is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products published by Konami Digital Entertainment - America can be found at www.konami.com/mo.

Media Contacts

Valerie Christopherson or
Kirsten Woodard
GRC for FierceMarkets
+1 949-608-0276
valeriec@globalresultspr.com
kwoodard@globalresultspr.com

Heather Cox
FierceMarkets, Inc.
+1 202-628-8778 x13
heather@fiercemarkets.com

Cathy Tische
Konami Digitial Entertainment
(310) 220-1573
tc.97863@konami.com

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