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FierceGameBiz Names Cascada Mobile To Its First Annual "Fierce 15"

Company Recognized For Innovation and Leadership in Mobile Games

TORONTO – September 18, 2006 – FierceGameBiz (www.fiercegamebiz.com) today announced that Cascada Mobile is one of the winners of its first-ever Fierce 15 Awards, which recognize companies that are leaders and innovators in the $24.2 billion gaming hardware and software industry.

“FierceGameBiz congratulates Cascada Mobile on being named as one of the Fierce15,” said Nathan Eddy, editor of FierceGameBiz. “They’ve shown how wireless carriers and content publishers can leverage peer-to-peer distribution to take games to the widest possible market.”

The Fierce 15 celebrates the spirit of being “fierce” – championing innovation and creativity, even in the face of intense competition. The complete list of Fierce 15 companies is available in a special issue of FierceGameBiz and on the FierceGameBiz Web site at http://www.fiercegamebiz.com.

“The market for mobile games is growing at a tremendous rate, yet it is nowhere close to achieving its true potential. Our goal is to change this,” said Neil Closner, president of Cascada Mobile. “FierceGameBiz recognizes the impact that Cascada Mobile can have on driving mass market adoption of games through referral distribution, and we are pleased to be one of the select few recognized by this well-read and highly respected daily newsletter.”

Cascada Mobile’s TAG service works by enabling consumers to easily refer mobile phone applications, such as games, to friends and family. TAG uses advanced business logic to deliver the appropriate application version onto the recipient’s phone in only a few clicks. Using the TAG software development kit (SDK), publishers integrate TAG’s referral functionality directly into applications. Once a consumer purchases and downloads a TAG embedded application he can recommend the application to friends, regardless of the recipient’s wireless provider or handset type, by selecting the ‘tell-a-friend’ menu option. The TAG system notifies recommendation recipients and automatically determines the compatible application version and download location for that particular mobile device and operator. TAG uses existing carrier and publisher infrastructure, as well as open standards to ensure the entire referral process, including payment for downloads on accepted referrals, is seamless.

FierceGameBiz is a daily newsletter and web site covering the latest gaming industry news, trends, and developments. Launched in July 2006, FierceGameBiz covers leading topics in the video game industry such as mobile gaming, online gaming, in-game advertising, and MMOGs. FierceGameBiz also covers key companies such as Bandai Games, IGA Worldwide, Microsoft, Midway, Nintendo and Sony, as well as major conferences such as D.I.C.E. Summit, E3, the Game Developers Conference, the Austin Game Conference, and the Tokyo Game Show. Subscriptions to FierceGameBiz are free at www.fiercegamebiz.com/subscribe.php.

About FierceMarkets

FierceMarkets is a digital business media company serving vertical markets with email newsletters, web sites, and live events. Based in Washington, DC, FierceMarkets publications reach more than 400,000 executives in over 100 countries every business day. Current publications include:

About Cascada Mobile

Cascada Mobile brings the power of referral marketing to mobile devices by facilitating recommendations of applications, content and branded mobile marketing initiatives across carriers, handsets and geographic borders. Through its patent pending TAG referral distribution system, Cascada enables wireless carriers, mobile content publishers and brand marketers to capitalize on the world's most influential form of advertising – word of mouth promotion. Cascada's TAG technology can dramatically boost awareness, penetration and consumer adoption by enabling the super-distribution of mobile applications, content or marketing campaigns. TAG leverages existing technology infrastructure, and is fast and easy to implement.

Media Contacts

Valerie Christopherson or Michael Bingham
Global Results Comms. (GRC)
+1 949-608-0276
valeriec@globalresultspr.com

Heather Cox
FierceMarkets, Inc.
+1 202-628-8778 x13
heather@fiercemarkets.com

Jodi Echakowitz
Cascada Mobile
+1 905-709-9600
jodi@echo-communications.com

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