Privacy Policy
Cascada Mobile is committed to revolutionizing the way that people
access and share mobile content. To provide as streamlined an experience
as possible, we collect, store and utilize detailed consumer information.
Cascada Mobile’s business is built on trust, between publishers,
carriers and consumers, and we strive to protect any information that
can be used to personally identify users (“Personal Information”). It is important
to us that our customers get recommendations that have value to them
and therefore we attempt to protect them from abuses of the system
or their Personal Information by others. Our policies require that
consumers be able to opt-out of all messages from us easily and at
any time. We want our customers and partners to be confident that
we will not use any information given to us for purposes other than
those communicated when we acquire the information. Cascada Mobile
has also adopted the privacy guidelines certified by TRUSTe and used
by leading brands and carriers.
Our policies are based on the following beliefs:
- Customer protection is at the core of our business’ sustainability.
- Customers should be aware as to what Personal Information is collected, and how their Personal Information will be used and/or disclosed.
- Customers should have an easy option to limit the use and/or disclosure of any Personal Information.
- No information about the consumer should be shared with a third party except in the form of aggregated data with the exception of their wireless telecommunications provider (“Carrier”).
- Information about customers should be accurate and maintained in secure systems.
- Our privacy policy is always posted on our website and we will keep customers informed through this site of any changes to our policy.
These beliefs are reflected in Cascada Mobile’s contractual
restrictions with our partners, the technical controls we have established
in our recommendation software and our internal practices. We believe
that the customer always has the right to choose not to participate
in the recommendation of content and applications or to choose from
whom they’ll receive communications.
Cascada Mobile may update its Privacy Policy to reflect changes in the services that Cascada Mobile offers; however, the underlying goal of protecting end user privacy remains the same. By using Cascada Mobile’s services, customers and end users agree to accept this Privacy Policy and are aware that Cascada Mobile’s Privacy Policy may change from time to time and your continued use of the Cascada service will represent your willingness to be bound by this Privacy Policy as modified. You are advised to review this page regularly for any changes.
If you have any questions or concerns or complaints regarding this statement or our handling of your personal information, you should contact our Director, Privacy at www.cascadamobile.com or 2200 Yonge St. Suite 300, Toronto, ON, M4S 2C6 Attn: Privacy Director.
Eligibility
Cascada Mobile does not intentionally collect or use personal information
about individuals under the age of 13. Cascada Mobile reserves the right
to delete, move, edit, refuse to post or take other appropriate action with
respect to any messages, information or files which Cascada Mobile, in its
sole discretion, deems objectionable or otherwise in violation of the terms
and conditions of this Agreement.
Information Collection & Use
Cascada Mobile only acquires Personal Information when you use our
recommendation system (“Cascada Mobile TAG” or “TAG”)
to send or receive a recommendation from an application registered
to use our service.
Cascada Mobile does not capture any customer information on our corporate website unless a client specifically contacts us via e-mail.
Generally, Cascada Mobile’s contact with you will be via a text message (“SMS”) or a message containing a link (“WAP Push”) sent to your mobile phone. We realize that there may be a charge to you from your wireless telecommunications provider (“Carrier”) for the delivery of the message and fees associated with accessing content. Cascada will work with Carriers to make these free to you whenever possible.
Cascada Mobile and the customer’s Carrier are the sole owners of the information collected with respect to the TAG service. Cascada Mobile collects Personal Information from our users at several different points in the service.
Cascada Mobile will never sell, rent or share your personally identifying information with anyone except your Carrier and third party service providers used in order to provide you with Cascada’s service. We also go to great lengths to protect your Personal Information when it is stored on our systems.
For European Users
As part of the services offered to you, the information you provide
to us may be transferred to countries outside of the European Economic
Area (“EEA”). By way of example, this may happen
where transfers are to our offices and group companies located outside
the EEA (for details of our group see www.cascadamobile.com), when
our servers are from time to time located in a country outside of
the EEA or one of our service providers is located in a country outside
of the EEA. These countries may not have similar data protection
laws to the EEA. If we transfer your information outside of
the EEA in this way, we will take all reasonable steps to ensure that
your privacy rights continue to be protected.
In addition, if you use our services while you are outside the EEA, your information may be transferred outside the EEA in order to provide you with those services.
On Recommendation Initiation
When you send a recommendation to a friend, we capture and store your
phone number, name and a unique identifier created by your carrier
called a Subscriber ID Number. This is a unique identifier that your
carrier can use to protect your identity while allowing third party
sites to provide and bill for services. In addition, we capture what
device that you’re using to allow us to better understand, in
aggregate, how people are using our service. We also provide this
device information in aggregate form to application publishers so
that they can better understand how, in aggregate, how customers use
their applications. Your Carrier may also be able to get detailed
information of your use of our service subject to the terms and conditions
of your relationship with them.
On Recommendation Acceptance
When the person receiving the recommendation accepts it, we capture
and store information about them and their device so that we can offer
the service to them.
This information is made available in aggregate to application publishers
and Carriers. The detailed information is also made available to the
customer’s Carrier. Only the customer’s Carrier will ever
be able to retrieve individually identifying information. In addition,
this Personal Information will never be provided to any other third
party.
Surveys or Contests
From time-to-time, and in conjunction with Carriers and application
publishers, we may provide you the opportunity to participate in contests
through our service. If you participate, we will request certain
Personal Information from you. Participation in these surveys
or contests is completely voluntary and you therefore have a choice
whether or not to disclose this information. The requested information
typically includes contact information (such as name and shipping
address), and may request optional demographic information (such as
age and postal or zip code).
We use this information to award prizes and, in aggregate to better understand our customers so that we can improve our service.
Communications from the Service
Special Offers
We may occasionally send you messages informing you of promotional
offers or contests that we are running. These messages will only be
sent out with the consent and knowledge of your Carrier.
Out of respect for your privacy, we present the option not to receive these types of communications. Please see the “Choice and Opt-out” section below.
Service-related Announcements
We will send you strictly service-related announcements on rare occasions
when it is necessary to do so. For instance, if our service
is temporarily suspended for maintenance, we might send you an SMS
or WAP Push.
You may opt-out of these communications if you wish but it may impair our ability to provide you with feedback on service affecting outages which may impact your experience with our service. Please see “Choice and Opt-out.”
Profile
We store information that we collect through your usage of the service
to create a personal “profile” including the first name
that you give us, your phone number and phone type. We also
tie your Personal Information to information in the profile, in order
to provide the ability for your Carrier and publishers (only with
the Carrier’s consent) to send tailored promotions and marketing
offers to you.
We never share your profile with other third parties with the possible exception of your Carrier. We also share some of your profile information in aggregate form only with publishers.
We never share any of your information with any other third parties.
Information Sharing and Disclosure
Aggregate Information (non-personally
identifiable)
We share aggregated demographic information about our user base with
our publisher and Carrier partners. This information does not
identify individual users. We may also share aggregated data with
potential partners and at trade shows to promote our services. This
sharing will never contain personally identifiable information.
Affiliates, Subsidiaries and Service
Providers
We may share your Personal Information with our affiliates, subsidiaries
and service providers for the purpose of providing the Cascada Mobile
service to the end user, provided that the information is required
for and used only for such purpose and provided the information is
used in accordance with the principles set forth in this Privacy Policy.
We will otherwise only release Personal Information to third parties
in the following limited circumstances: (i) if a law, regulation,
search warrant, subpoena or court order legally requires us to do
so; (ii) if our rights or property or the rights or property of our
affiliates, subsidiaries, service providers or the users of our web
site or services are in jeopardy; or (iii) if the personal safety
of users of our web site or services or other members of the public
is in jeopardy.
Carriers have their own privacy policies and it is also stipulated in your Terms of Service with your Carrier how this information can be used. Please contact your Carrier if you need clarification on how they use your Personal Information.
Agents
We may use an outside shipping company to fulfill prizes and incentives.
These companies do not retain, share, store or use personally identifiable information for any other purposes.
Legal Disclaimer
We reserve the right to disclose your Personal Information as required
or permitted by law and when we believe that disclosure is necessary
to protect our rights and/or to comply with a judicial proceeding,
court order, or legal process served with regards to the Cascada Mobile
TAG service.
Choice/Opt-out
We provide you the opportunity to ‘opt-out’ of receiving
messages from us, from our publisher and Carrier partners and from
other users of our service upon the receipt of every message from
us.
If you no longer wish to receive messages from us, our publisher and Carrier partners or other customers, including promotional messages by following the instructions included on the landing pages for each message or by contacting us at www.cascadamobile.com.
Log Files
As is true of most Web sites, we gather certain information automatically
and store it in log files. This information includes internet
protocol (IP) addresses, browser type, internet service provider (ISP),
referring/exit pages, operating system, date/time stamp, and clickstream
data.
We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole.
We do not link this automatically-collected data to personally identifiable information.
Cookies
A cookie is a small text file that is stored on a user’s computer
for record-keeping purposes. We do not use cookies on this site.
Links to Other Sites
This Web site may contain links to other sites that are not owned
or controlled by Cascada Mobile. Please be aware that we, Cascada
Mobile, are not responsible for the privacy practices of such other
sites.
We encourage you to be aware when you leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information.
This privacy statement applies only to information collected by this Web site.
Security
We follow generally accepted industry standards to protect the Personal
Information submitted to us, both during transmission and once we
receive it. No method of transmission over the Internet or through
a wireless network, or method of electronic storage, is 100% secure,
however. Therefore, while we strive to use commercially acceptable
means to protect your Personal Information, we cannot guarantee its
absolute security.
If you have any questions about security on our Web site, you can contact us at www.cascadamobile.com.
Business Transitions
In the event Cascada Mobile goes through a business transition, such
as a merger, acquisition by another company, or sale of all or a portion
of its assets or similar transaction, your Personal Information will
likely be among the assets transferred. Cascada Mobile reserves the
right to disclose and/or transfer personal information to a third
party in the event of a proposed or actual purchase, sale (including
a liquidation, realization, foreclosure or repossession), lease, merger,
amalgamation or any other type of acquisition, disposal, transfer,
conveyance or financing of all or any portion of Cascada Mobile or
of any of the business or assets or shares of Cascada Mobile or a
division thereof in order for you to continue to receive the same
products and services from the third party
Changes in this Privacy Statement
If we decide to change our privacy policy, we will post those changes
to this privacy statement, the homepage, and other places we deem
appropriate so that you are aware of what information we collect,
how we use it, and under what circumstances, if any, we disclose it.
Cascada Mobile reserves the right to modify this privacy policy at anytime without notice. The privacy policy posted at any time or from time to time via this web site shall be deemed to be the privacy policy then in effect.
