Products \ Overview
Cascada Mobile Breeze empowers brands to engage their audience through the mobile channel by providing a simple and cost-efficient way to build, distribute and measure mobile applications. The key – use your existing web programmers, no mobile expertise is necessary.
Common Challenges Overview
Developers
| The Problem | The Breeze Solution |
|---|---|
| Mobile Software Developers are difficult and expensive to find | Breeze permits existing web developers to create applications using the programming languages that they are already familiar with – no specific mobile expertise necessary |
Handsets
| The Problem | The Breeze Solution |
|---|---|
| Due to incompatible carriers and handsets, mobile applications must be customized to operate properly on each of the hundreds of phones in the market - this can be costly and time consuming | Breeze automatically customizes application for a large range of handsets with no additional testing required |
Awareness
| The Problem | The Breeze Solution |
|---|---|
| Brands and application developers have a difficult time creating consumer awareness for their applications – mass marketing can be very costly | Breeze applications utilize Cascada’s award winning recommendation referral engine which drives viral and word of mouth distribution |
Delivery
| The Problem | The Breeze Solution |
|---|---|
| Consumers often have a difficult time navigating the cumbersome process of getting mobile applications onto their phone | Breeze enables brands and developers to to take advantage of a number of easy to use application delivery methods which also leverage existing traffic to improve awareness: a) enter a phone number into a box on your existing website b) text a branded keyword to a short code, c) download from a WAP site d) recommend to a friend for one click downloading of the right application each time |
Report
| The Problem | The Breeze Solution |
|---|---|
| Carriers do not provide brands with any valuable reporting information to track how, when and where consumers use their applications | Breeze automatically inserts powerful tracking and measurement functions to allow brands to have a complete understanding of how content is being and recommended to others |
